Memeville         Hypertext browser game about memes and cultural recursion.

Sculptural        Experimental typeface inspired by the serpentine form of tube sculptures.

Variable Eye        An exploration of typeface design combined with interactive coding as well as a statement of cultural and aesthetic pluralism.
← NewOne Graduation Awards 2023 | New Media Silver Awards + 3 Jury Awards

← Graduate 360° | Selected Annual Thesis Project



Chain of Fallacies     
        Mystified symbol system of logical fallacies inspired by the concept of infinite semiosis.

Module
        Experimental typeface inspired by the modularity of movable type blocks.

De_live_ry        Posters bringing awareness towards the struggle of Chinese delivery workers under the algorithmic control from the industry.



Cylinders        A series of 2D & 3D visual exploration on the form of cylinders.


Strings
        Projected program visualizing the connections around London through string physics.

Parallel Domain        A hypothetical interactive space commenting on the liminality of our internet landscape.



ORCA        Identity for a Hangzhou-based fitness brand.


Heatspell        Identity for an annual experimental fashion show and performance held by the MICA Fiber Department.
← In collaboration with fellow designer Joell Ang and the 2022 MICA Textile major.
Museum of Paper Aircraft        Brand identity for a small musem curating paper planes around the world.


Magic Wireless        Brand identity for a Shanghai-based 5G/WLAN network solution chip technology company.

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@ 2024, Max Li